888 Sports
Capture NFL game day adrenaline with bold animation and powerful visuals
Role
Art Direction, Concept Art
Category
Commercial
Research
Research
Research
Discovering the intense energy of anime as a tool to convey the adrenaline of NFL game day. searching for a style that is dynamic, impactful and tailored for 888 sports brand.
Discovering the intense energy of anime as a tool to convey the adrenaline of NFL game day. searching for a style that is dynamic, impactful and tailored for 888 sports brand.
Research
Discovering the intense energy of anime as a tool to convey the adrenaline of NFL game day. searching for a style that is dynamic, impactful and tailored for 888 sports brand.
Design
Design
Creating style frames using visually striking and energetic Anime-inspired Sketches.
Creating style frames using visually striking and energetic Anime-inspired Sketches.
Design
Creating style frames using visually striking and energetic Anime-inspired Sketches.
Development
Development
Detailed illustrations were created and brought to life through dynamic animation.
Detailed illustrations were created and brought to life through dynamic animation.
Development
Detailed illustrations were created and brought to life through dynamic animation.
finalization
finalization
finalization
All elements were then composited to blend with live-action footage, ensuring a cohesive and impactful final product.
All elements were then composited to blend with live-action footage, ensuring a cohesive and impactful final product.
All elements were then composited to blend with live-action footage, ensuring a cohesive and impactful final product.
finalization
All elements were then composited to blend with live-action footage, ensuring a cohesive and impactful final product.
Credits
Credits
Credits
Creative Agency - Shortcut Playground
Creative Agency - Shortcut Playground
Creative Agency - Shortcut Playground
Credits
Creative Agency - Shortcut Playground
