Channel 13
Bold new identity for a major television Channel in Israel.
Role
Brand Strategy, Design
Category
Branding




Challenge
Challenge
Challenge
Creating a visual Identity aligned with the channels core values that would resonate deeply with viewers.
Creating a visual Identity aligned with the channels core values that would resonate deeply with viewers.
Challenge
Creating a visual Identity aligned with the channels core values that would resonate deeply with viewers.
Design
Design
Bold Logo for a Bold brand. Basic shapes and pastel colors were used to create the visual identity.
Bold Logo for a Bold brand. Basic shapes and pastel colors were used to create the visual identity.
Design
Bold Logo for a Bold brand. Basic shapes and pastel colors were used to create the visual identity.
Development
Development
Brand book and channel kit were created to guide the consistent application of the new identity. Logo usage, color schemes, typography, and overall brand functionality.
Brand book and channel kit were created to guide the consistent application of the new identity. Logo usage, color schemes, typography, and overall brand functionality.
Development
Brand book and channel kit were created to guide the consistent application of the new identity. Logo usage, color schemes, typography, and overall brand functionality.



















Credits
Credits
Credits
Creative Agency - Shortcut playground
Creative Agency - Shortcut playground
Creative Agency - Shortcut playground
Credits
Creative Agency - Shortcut playground