Make it Amazing
showcasing tech giant Amdocs through a bold and innovative visual narrative.
Role
Visual concept development
Category
promotional campaign
overview
overview
overview
The "Make It Amazing" music clip, created for Amdocs and featuring Noga Erez, combines striking visuals and high-energy performances to celebrate innovation, resilience, and creativity. It was crafted as the centerpiece of the "Make It Amazing" campaign, showcasing Amdocs' rebrand.
The "Make It Amazing" music clip, created for Amdocs and featuring Noga Erez, combines striking visuals and high-energy performances to celebrate innovation, resilience, and creativity. It was crafted as the centerpiece of the "Make It Amazing" campaign, showcasing Amdocs' rebrand.
overview
The "Make It Amazing" music clip, created for Amdocs and featuring Noga Erez, combines striking visuals and high-energy performances to celebrate innovation, resilience, and creativity. It was crafted as the centerpiece of the "Make It Amazing" campaign, showcasing Amdocs' rebrand.
Narrative
Narrative
The pinball machine became a central narrative device, symbolizing the complex yet rewarding process of innovation. It captures the essence of Amdocs’ brand story: navigating challenges, finding solutions, and achieving breakthroughs through creativity and teamwork.
The pinball machine became a central narrative device, symbolizing the complex yet rewarding process of innovation. It captures the essence of Amdocs’ brand story: navigating challenges, finding solutions, and achieving breakthroughs through creativity and teamwork.
Narrative
The pinball machine became a central narrative device, symbolizing the complex yet rewarding process of innovation. It captures the essence of Amdocs’ brand story: navigating challenges, finding solutions, and achieving breakthroughs through creativity and teamwork.
Visual Concept
Visual Concept
Blending pinball machine aesthetics with Wes Anderson's precise and nostalgic style. This unique mix highlights Amdocs' creativity and progress, making the video a bold representation of their rebrand.
Blending pinball machine aesthetics with Wes Anderson's precise and nostalgic style. This unique mix highlights Amdocs' creativity and progress, making the video a bold representation of their rebrand.
Visual Concept
Blending pinball machine aesthetics with Wes Anderson's precise and nostalgic style. This unique mix highlights Amdocs' creativity and progress, making the video a bold representation of their rebrand.
Credits
Credits
Credits
Creative agancy - Shortcut Playground
Director - Roy Raz
Production - Rabel Films
Advertising agency - McCann
Music - Noga Erez & RUSSO
Creative agancy - Shortcut Playground
Director - Roy Raz
Production - Rabel Films
Advertising agency - McCann
Music - Noga Erez & RUSSO
Creative agancy - Shortcut Playground
Director - Roy Raz
Production - Rabel Films
Advertising agency - McCann
Music - Noga Erez & RUSSO
Credits
Creative agancy - Shortcut Playground
Director - Roy Raz
Production - Rabel Films
Advertising agency - McCann
Music - Noga Erez & RUSSO
