Notes
On building things- Claude’s new motion design ability I asked Claude for a 15-second motion graphics showreel, as if it were applying for a motion design job. The film, and what it says about AI in creative work.
- What museums get wrong about technology Technology fails in museums when it becomes the exhibit. It works when it disappears into the story. Notes from designing interactive exhibitions for cultural institutions.
- How to brief a creative director Most briefs describe a deliverable. The useful ones describe a problem. What I actually need to know before the first idea, and what you can safely leave out.