Services

Four ways to work together

Clients usually arrive with a launch or a business problem rather than a list of deliverables. I define what the work needs to say and the idea behind it, then lead it through identity, campaign, digital and production, hands-on and with the specialists the project needs.

01 Brand Strategy & Identity Systems Read more → For organisations building, rebuilding or unifying a brand. Positioning, the central idea, the visual language and the system that keeps it coherent across every channel it has to survive in. 02 Creative Direction for Product & Brand Launches Read more → For teams with one moment to make something land. The idea at the centre of a launch or campaign, and the direction that carries it through film, motion, design and production without losing its shape. 03 Interactive & Immersive Experiences Read more → For museums, cultural institutions and technology companies building something people walk into and use. Exhibitions, installations, spatial media and real-time systems, from concept to installed experience. 04 Fractional Creative Direction & Creative Systems Read more → For companies with strong internal teams and no Creative Director. Ongoing creative leadership, and the systems that let a team generate, test and scale ideas with consistency.

How an engagement works

Scope & team

Starting point

Most projects start with a conversation rather than a brief: what you are making, who has to feel something, what is already decided and what is still open. If the problem is not yet defined, defining it precisely is the first piece of work, and it is usually the piece that determines everything after it.

My role on a project

On an independent engagement I am the senior creative owner: accountable for the idea, the decisions that follow from it and the quality of what ships. I work directly with founders, CMOs, heads of brand, product leaders and curators, and stay hands-on in the design. Where a direction already exists, I can also join it and push it further with concepts, design and 3D.

The team

I work independently. When a project needs more hands, I bring in the specialists it actually requires (designers, developers, animators, illustrators, 3D artists, film crews, technology partners) and direct them, or work alongside the team you already have. You get one point of accountability, with a team sized to the problem.

Budget

Independent engagements typically begin at ₪30,000. Larger multidisciplinary productions, where a team is assembled around the work, are scoped separately once the shape of the project is clear. Saying a range early saves everyone a round: it decides what is possible, not whether the conversation is worth having.

Common questions

Before you write
Do I need a finished brief before we talk?

No. Most projects start with a launch or a business problem rather than a list of deliverables. Defining what the work needs to say, the central idea, and which specialists are needed to make it is usually the first phase of the engagement.

Who do you usually work with?

Founders, CMOs, heads of brand and marketing, and product leaders, usually at a company launching or changing something: a product, service, app, brand, campaign, real-estate project or a move into a new market. I work with them directly.

What kinds of projects are the best fit?

Projects where a company or institution is shaping a new brand, launching or repositioning a product, or building an experience people walk into, and where the central idea still has to be found. In practice that has meant technology companies and ambitious products, media and broadcast organisations, museums and cultural institutions, and organisations that need to explain something genuinely complex.

What is the typical starting budget?

Minimums are set per market rather than converted: ₪30,000 in Israel, $10,000 in the US and Canada, €10,000 in Europe and £8,000 in the UK. Larger multidisciplinary projects, where designers, developers, animators, 3D artists or film crews are assembled around the work, are scoped separately with the team the project needs.

Do you take standalone design, motion or 3D projects?

Yes, when there is a good creative fit. Hands-on design, motion and 3D visualization are part of the practice - as a standalone piece, or as a contribution to a direction that already exists.

Can you work with a larger creative team?

Yes. I bring in designers, developers, animators, illustrators, 3D artists and other specialists when a project requires them. When I lead, I keep the central idea coherent across everything the team makes; when I join an established team, I work within its direction.

Do you work internationally?

Yes. I am based in Tel Aviv and work worldwide, remotely and on site where a project needs it.

Launching or changing something soon?

Tell me what is launching, what stage it is in and what is still undecided. A clear problem is enough to start; a finished brief is not required.

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