SKYMAX
Commercial for the leading credit card company in Israel.
Role
Art Direction, Concept Art
Category
Commercial
Challenge
Challenge
Challenge
Position Sky Max card is a magical card that makes flying abroad possible with every purchase.
Position Sky Max card is a magical card that makes flying abroad possible with every purchase.
Challenge
Position Sky Max card is a magical card that makes flying abroad possible with every purchase.
Design
Design
from Brainstorming and sketching to detailed concept art. The magic visualized by Surreal scenes of flying puffy vacation elements appearing wit every card purchase
from Brainstorming and sketching to detailed concept art. The magic visualized by Surreal scenes of flying puffy vacation elements appearing wit every card purchase
Design
from Brainstorming and sketching to detailed concept art. The magic visualized by Surreal scenes of flying puffy vacation elements appearing wit every card purchase
Development
Development
The final version of the Concept Art elements was modeled, textured and animated in 3D.
The final version of the Concept Art elements was modeled, textured and animated in 3D.
Development
The final version of the Concept Art elements was modeled, textured and animated in 3D.
Credits
Credits
Credits
Director - Roy Kafri
Creative Agency - Shortcut Playground
Ad agency - Mccan Ericson
Director - Roy Kafri
Creative Agency - Shortcut Playground
Ad agency - Mccan Ericson
Director - Roy Kafri
Creative Agency - Shortcut Playground
Ad agency - Mccan Ericson
Credits
Director - Roy Kafri
Creative Agency - Shortcut Playground
Ad agency - Mccan Ericson
