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Mako 12+

Positioning 12+ as the home of Israel’s most-loved streaming content.

Client
Channel 12 / Mako
Role
Design
Disciplines
Design / Motion / Broadcast
Collaborators
Shortcut Playground
A Mako 12+ campaign frame — two figures embracing in a drift of stars and prism light.
The challenge
Position 12+ as the best streaming service in Israel — the home of the content viewers already know and love.
The idea
The ’+’ as visual and conceptual anchor, its placement, scale and movement built to spark curiosity.
The system
Design, editing, animation and compositing combined into one cohesive campaign.
The outcome
The campaign launched the 12+ streaming service to the public.
Role & contribution
I designed the campaign’s visual language and carried it through edit, animation and compositing to keep the whole coherent.
Two figures sitting on a desert cliff at night, with one star in the sky shaped as a “+”.
The device is planted inside the frame rather than added on top of it.
A woman lying down as a band of prism colour falls across her face.
Frames are drawn from the content the service already carries, then unified by one light treatment.
A man looking up as a rainbow streak of light crosses the frame toward him.
The spectrum is the connective tissue across an otherwise unrelated catalogue.
Film

The 12+ launch film, cut from the content the service carries and held together by the “+” device.

Credits

Creative Agency — Shortcut Playground

Engagement Brand Strategy & Identity Systems
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