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Partner TV

A channel-ID system for Partner TV across series, kids and movies.

Client
Partner
Role
Art Direction
Disciplines
Art Direction / Identity / Broadcast
Collaborators
Studio Adam Fineberg
A Partner TV channel ID: the wordmark emerging in soft relief from a saturated yellow field.

The challenge

Design a channel-ID system for Partner TV spanning series, kids and movies, each with its own energy but one clear identity.

The idea

Vibrant color reflecting the channel’s diverse content, with fluid animation adding movement and excitement.

The system

From concept sketches through palette, animation and visual-effects exploration into a working on-air language.

The outcome

Went on air as one ID system across Partner TV’s three channels (series, kids and movies), each with its own energy inside a single identity, carried from concept sketches through palette, animation and visual effects.

Role & contribution

I art-directed the channel IDs: the concept, color language and motion direction across all three channels.
Glossy yellow 3D shapes, cubes and spheres, tumbling across a bright turntable.
Each channel gets its own colour and energy while the geometry stays shared.
The Partner logo forms extruded in soft pink and lit at a shallow angle.
Treating the identity as a physical object is what lets it move without being redrawn.
The Partner TV wordmark rendered as blue neon on a dark ground.
The end frame all three channel IDs resolve to.
Film

The Partner TV channel IDs in sequence: series, kids and movies, each in its own colour and energy, resolving to the same wordmark.

Credits

Studio Adam Fineberg

Related service Brand Strategy & Identity Systems
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