Simply Vision Pro

Showing how it would feel to learn an instrument in augmented reality, before the platform to try it existed.

My contributionLed the launch visualization from concept and look development through hands-on 3D tracking, modeling and simulation.

The visualisation of Simply Piano on Apple Vision Pro: the keyboard, the notation and the spatial environments as they would be seen through the headset.

Client

Simply (Simply Piano)

Role

Creative direction and 3D

Disciplines

Creative Direction / 3D / Emerging Technology

The challenge

Simply Piano was launching on Apple Vision Pro, a platform almost nobody had used yet. The launch had to show how it would feel to play in an augmented-reality environment before an audience had any reference for one, and do it without a headset in the viewer’s hands.

The idea

Design immersive 3D spaces with atmosphere: environments that make learning feel present and physical without pulling focus from the instrument.

The system

3D tracking, modeling and simulation were used to visualize the full experience of playing in augmented reality, from environment to interface.

The outcome

The visualization fronted Simply Piano’s Apple Vision Pro launch. For most of the audience, it was how the product was seen before they could try it.

Role & contribution

I led the launch visualization from concept and look development through hands-on 3D tracking, modeling and simulation, on a platform with no established visual conventions to borrow from. My scope was the visualization, not the wider product launch or product development.

A white virtual hand above a piano keyboard in a warm wooden room, with a single key lit turquoise. — Hand tracking is used as guidance rather than spectacle: the interface points at one next key.

The same keyboard in a rain-lit room, a floating purple notation bar above it and a storm cloud gathering behind. — Each environment changes the atmosphere around the instrument while the notation stays exactly where the player expects it.

The keyboard set in a garden: a pine branch overhead, grass and flowers growing around the keys. — Spatial computing lets the room become part of the practice, carrying mood without pulling focus from the keys.

Next project

Tower of David →