← Index 17 / 17
SodaStream
Push for Better — the brand line played straight, with one guest nobody in the room acknowledges.
The challenge
Carry the Push for Better platform in a spot short enough to run as pre-roll, without spending its few seconds explaining the product.
The idea
Bring the desert indoors. A camel stands in a bright domestic kitchen and nobody in frame reacts to it — the restraint is what makes it land, and the machine stays the only thing actually being demonstrated.
The system
A warm, daylit set built around the product, with the brand lockup resolving over the scene rather than interrupting it.
The outcome
Produced for the SodaStream Push for Better platform.
Film
Next project
Simply — Vision Pro →