The challenge
Show the growth of local businesses through ShoppingIL and encourage Israeli consumers to support them.
The idea
A layered 2D-and-3D storytelling approach that makes the platform feel engaging and memorable.
The system
A set of films built to drive visibility and sales through the event and beyond it.
The outcome
The films ran as part of ShoppingIL, Google's national shopping event for local businesses.
Role & contribution
I art-directed the films and created the concept art behind their layered 2D-and-3D world.
Film
Credits
Creative Agency — Shortcut Playground
Ad Agency — McCann Tech
Next project
Community Lights →