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Google Shopping IL

Helping local businesses grow through Google’s ShoppingIL event.

Client
Google
Role
Art Direction, Concept Art
Disciplines
Art Direction / Concept Art / 2D+3D
Collaborators
Shortcut Playground, McCann Tech
A Google ShoppingIL set — a shopkeeper arranging bottles on a stylised stand in Google’s four brand colours, with a ShoppingIL search bar in the scene.
The challenge
Show the growth of local businesses through ShoppingIL and encourage Israeli consumers to support them.
The idea
A layered 2D-and-3D storytelling approach that makes the platform feel engaging and memorable.
The system
A set of films built to drive visibility and sales through the event and beyond it.
The outcome
The films ran as part of ShoppingIL, Google’s national shopping event for local businesses.
Role & contribution
I art-directed the films and created the concept art behind their layered 2D-and-3D world.
A stylised juice bar built in Google’s blue, red, yellow and green, with an animated shopkeeper behind the counter.
Local businesses are rebuilt as sets, so each one gets the care usually reserved for a national brand.
A real business owner seated on a green set in front of red shelving, name-tagged as the manager of LastPrice.
Live footage and built graphics share one space — the owner is the centre of the film, not an illustration of one.
An animated shopkeeper behind a green counter with a blender, kettle and till.
The layered 2D-and-3D construction keeps a small shop legible at every size the film is played at.
Film

The ShoppingIL films, in which real local business owners appear inside built 2D-and-3D sets.

Credits

Creative Agency — Shortcut Playground
Ad Agency — McCann Tech

Engagement Creative Direction & Product Launches
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