← Index 02 / 18

Museum of Natural History

Turning dense science into an experience visitors explore rather than read.

Client
Museum of Natural History
Role
Art Direction, Experience Design
Disciplines
Art Direction / Interaction / Experience Design
Collaborators
Shortcut Playground
Visitors at the Museum of Natural History reaching toward a large illuminated display of an illustrated habitat.

The challenge

Create an interactive experience that educates visitors of all ages on the true value of natural environments, without simplifying the science into decoration.

The idea

Working with environmental-science experts, design environments that fit the museum’s world, feel natural, and invite people to interact rather than observe.

The system

Leading a multidisciplinary team of illustrators, designers, animators and developers to build an immersive experience that inspires positive interaction with nature.

The outcome

Installed and running inside the museum: a physical and digital experience built with environmental-science experts and a team of illustrators, designers, animators and developers, explored hands-on by visitors of every age.

Role & contribution

I art-directed the experience and led the multidisciplinary team of illustrators, designers, animators and developers from first concept through the installed exhibit.
Visitors reaching toward a large blue interactive display with a figure of light rendered across it.
The exhibit responds to visitors rather than playing at them.
An illustrated blossoming orchard with a magnifier circle over the flowers, titled Pollination in Hebrew, English and Arabic.
Each topic is entered by looking closer at a scene instead of reading a panel, and the same interface runs in three languages.
An illustrated cross-section of the sea: a sailing boat above, a diver and fish below, seabed and shoreline drawn in one continuous scene.
Cross-sections let a visitor take in a whole system at once: surface, water column and floor in a single frame.
A tall illustration of a green city street: planted balconies, mature trees and a cycle lane running through it.
The science is argued visually: what a street becomes when nature is designed into it.

Credits

Creative Agency: Shortcut Playground

Related service Interactive & Immersive Experiences
Next project
Partner TV →