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Tidhar

Making the thinking behind a development visible: architecture with its reasoning drawn back on top.

Client

Tidhar

Role

Art Direction, Design

Disciplines

Art Direction / Motion / Architectural Visualisation

A Tidhar interior: a daylit apartment with sun angles, dimensions and circulation arrows drawn over the render.

The challenge

Most of a developer’s work disappears into the finished building. The planning, the light studies, the green space and the density decisions are all invisible by the time anyone walks through a completed apartment.

The idea

Draw the reasoning back on. Keep the aerial photography and interior CGI real, then overlay the language of the drawing board (dashed setbacks, sun angles, flow arrows, measured spans and highlighted volumes) so the audience sees the decisions and not only the result.

The system

A short film moving between scales: an aerial masterplan with the park read as a single green figure, tower elevations with units and circulation called out, and interiors annotated for light, orientation and materials.

The outcome

Produced as a brand film for Tidhar, moving from the masterplan to tower elevations to annotated interiors in one visual language.

Role & contribution

I art-directed and designed the film: the overlay language of setbacks, sun angles, spans and flow arrows, and how it sits over aerial photography and interior CGI without obscuring either.

An aerial view of the masterplan with the central park filled in as one green figure and dashed lines marking paths and setbacks. — The park is read as a single shape, which is how it was argued for on the drawing board.

An aerial view of the completed towers with sight-lines and sun angles drawn across the frame. — Light studies redrawn onto the finished building: the reasoning that becomes invisible once people move in.

Film

The Tidhar brand film, moving from the aerial masterplan through tower elevations to annotated interiors.

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